How GEO Is Changing the Way Indian Brands Approach Content Strategy
Generative engine optimization , or GEO , is fundamentally changing how Indian brands think about content — shifting the goal from ranking in a list of ten blue links to actually being the source an AI cites when generating an answer. With India's internet user base now exceeding 900 million and a growing share turning to AI tools for everyday decisions, brands that haven't adapted their content strategy for this shift are increasingly invisible to a large and rapidly growing audience. Why Can't Indian Brands Rely on Traditional SEO Rankings Alone Anymore? A 2025 study found that 52% of sources cited in AI search responses don't appear anywhere in Google's top 10 results, meaning strong SEO performance no longer guarantees AI visibility. Google's AI Overviews alone now serve roughly 2 billion monthly users across more than 200 countries, and ChatGPT has crossed 900 million weekly active users — making GEO a genuinely large-scale visibility channel, not a niche e...